Agenda

SBJ: The Road Ahead Part 3
August 19, 2020
1:00 – 3:30 PM ET

1:00 PM
UPFRONT
PGA of America: Moving Forward, Making Decisions
Seth Waugh, CEO, PGA of America
Moderator: Abe Madkour, Publisher & Executive Editor, Sports Business Journal

1:15 PM
SPORTS & SOCIETY
Getting Real About Race and the Return of the NFL
Benjamin Watson, Author, Activist & Former NFL Player
Moderator: Mark W. Wright, Co-Founder, Wright Creative Agency; Contributor, Sports Business Journal

1:30 PM
PARTNER INSIGHT
Fan Data: Racial Injustice to COVID-19 and the Impact on Media Consumption 
Lyndon Campbell, Senior Vice President, Head of Leagues & Rights Holders, Nielsen Sports
Moderator:Abe Madkour, Publisher & Executive Editor, Sports Business Journal

1:40 PM
STATE OF PLAY
WNBA: Leadership, Social justice, a History-Making CBA and Competing in the Bubble 
Nneka Ogwumike, WNBPA President, WNBA Champion & Former MVP, WNBA LA Sparks
Moderator: Shira Springer, Contributor, SBJ

1:55 PM
IN-DEPTH
The Pandemic’s Effect on HBCU Athletics
Moderator: Mark W. Wright, Co-Founder, Wright Creative Agency; Contributor, Sports Business Journal 

2:00 PM
NETWORKING BREAK

2:10 PM
INSIDERS
Sponsorships: The Brand Perspective During COVID-19
Nick Kelly, Vice President of Partnerships, Beer Culture, and Community for Anheuser-Busch InBev
Jeff Nelson, President, Navigate Research
Moderator: Abe Madkour, Publisher & Executive Editor, Sports Business Journal

2:25 PM
LEAGUES AND GOVERNING BODIES
In the Zone: A Different Look for the NHL Playoffs
Bill Daly, Deputy Commissioner, NHL
Moderator: Mark Burns, Staff Writer, Sports Business Journal

2:40 PM
SPONSORSHIP & MARKETING
Forward Progress: New Sponsors, New Activations and New Ways to Engage Fans
Renie Anderson, Chief Revenue Officer & Executive Vice President, NFL Properties
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal

3:00 PM
COLLEGES
The Big Ten and the Current State of College Athletics
Kevin Warren, Commissioner, Big Ten Conference
Moderator: John Ourand, Staff Writer, Sports Business Journal

*All times are approximate and subject to change