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Portia Archer

Vice President, Direct-To-Consumer Services
NBC Sports Group

Vice President, Direct-To-Consumer Services, NBC Sports Group

Portia Archer is the Vice President of Direct-to-Consumer Services for NBC Sports. Archer is responsible for the launch, development and management of NBC Sports Group’s direct-to-consumer business and live streaming product, NBC Sports Gold.

In her role, Archer is charged with understanding and serving the evolving needs of sport fans and audiences. Under her tenure, NBC Sports Group launched “Pro Motocross Pass,” its first international live streaming subscription-based direct-to-consumer product, and “Premier League Pass,” NBC Sports’ first direct-to-consumer product for a major sports league.

Archer joined NBC Sports Group in February 2016 after serving as Vice President of International Distribution, for Home Box Office, Inc., where she was in charge of the strategic planning and launch of HBO channels outside of the U.S. While at HBO, Archer’s duties involved the development and management of multi-platform subscription video on demand (SVOD) channels throughout Europe, Africa, Asia, Australia and Canada.  In addition, she oversaw the digital/VOD relationships with HBO Ventures: HBO Asia, HBO Central Europe, HBO Nordic, HBO Netherlands, and HBO Latin America.

Prior to joining HBO in 2007, Archer led several large scale transformation efforts in Production, Programming, TV Channels and Digital at the British Broadcasting Corporation (BBC) and BBC Worldwide in London. Additionally, she was Executive Director at America Online, Inc., where she reported to the Vice Chairman and was responsible for negotiating deals with key strategic partners and new business development. Archer was also a Senior Associate in the Media & Entertainment Practice at Booz Allen Hamilton, focusing on corporate strategy, operations and technology consulting to global media companies.

Archer is a member of the Women’s Sports Foundation Board of Trustees, Women in Cable Telecommunications (WICT), Betsy Magness Class XXIV, and the International Academy of Television Arts and Sciences. She is also the founder of NBC Sports Group’s “Huddle Up” mentorship program, dedicated to fostering strong connections and growth opportunities for NBC Sports employees. In 2018, Portia was named one of AdWeek’s Most Powerful Women in Sports.

A native of Chicago, Archer graduated from The University of Chicago with an A.B. in Public Policy and Economics, and holds an MBA from Columbia Business School. Archer currently resides in Westchester, NY.

Wednesday, October 17

ROUNDTABLE SESSION

Going Direct to the Consumer

Portia Archer, Vice President, Direct-To-Consumer Services, NBC Sports Group
Jeff Gerttula, Executive Vice President & General Manager, CBS Sports Digital
Hania Poole, Senior Vice President, NCAA Digital; General Manager, B/R Live
Brian Socolow, Co-Chair, Loeb & Loeb
Will Staeger, President, Business Operations, NeuLion
Moderator: Eric Fisher, Staff Writer, Sports Business Journal / Daily