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Colleen Sorem

Deputy Athletic Director & CFO
University of Maryland

Colleen Sorem was named the University of Maryland’s Deputy Athletic Director on July 30, 2018. She is the second administrator in command with the responsibility of overseeing day-to-day operations of the department. She also serves as the organization’s CFO, managing the $94 million budget.

Sorem supervises the women's basketball, women's lacrosse and women's golf programs at Maryland. She is the secondary sport administrator for the football program and coordinates football scheduling. Sorem also assists with the oversight and construction management of the $196M New Cole Field House project.

Sorem joined the Terps in 2014 and previously was the Senior Associate Athletic Director for Internal Operations where she had direct oversight of the following units: business operations, facilities, events and operations, human resources, and information technology.

She played a key role in the negotiation and execution of a new multi-media rights agreement which represented an increase of more than $30 million from the previous contract. She also used creative financing solutions to fund $5M in technology enhancements at XFINITY Center (including WIFI and stadium vision), a baseball turf ($2.5M) and a new volleyball ($1M) locker room.

Sorem served as the Associate Athletic Director for Business Operations from 2014-2016. In addition to managing the business office staff, her responsibilities ranged from coordinating the implementation and management of the budget, creating comprehensive financial reports and oversight of financial policies and procedure

Prior to Maryland, Sorem was the Senior Associate Athletic Director for Finance and Operations at Towson University, where she created and administered the departmental budget and had direct supervision of the business office, facilities and equipment operations, sports medicine, strength & conditioning and the volleyball and women's lacrosse programs. She also renegotiated the apparel contract with Under Armour and served as the department's liaison for the softball complex renovation, Towson Center locker room renovations and the 5,500 seat SECU Arena.

Prior to working at Towson, Sorem spent four years at Florida Gulf Coast University, serving as Assistant Athletics Director and then Associate Athletics Director for Business Operations. In her role, she directed supervision of FGCU’s business office operations while managing and coordinating travel for a 15-sport program that competed in the Atlantic-Sun Conference. She served as the sport administrator for the men’s soccer and softball programs.

Sorem joined the FGCU staff in 2008 after six years at the University of Massachusetts-Lowell. She first joined the UML staff as the Coordinator of Intramurals and Facilities. Two years later, she transitioned to the Events and Business Operations manager for the River Hawks. Sorem was then promoted to Assistant Athletics Director for Business Operations in her final year and was the sport administrator for the baseball, softball, men’s golf, and men’s soccer programs.

Sorem graduated from James Madison University in 2000 with a bachelor of science in Kinesiology and a minor in business, before obtaining her masters in sports administration at the University of Alabama in 2002. She is a native of Manassas, Virginia.

Thursday, December 06

Behind the Scenes: Second in Command--The Deputy Athletic Director

They oversee all daily operations of the department, but more importantly, Deputy ADs are empowered to make decisions across the whole organization and keep things moving when the athletic director is somewhere else. These future ADs will discuss the challenges and opportunities that come with being the AD’s right hand; and how their role prepares them.

Moderator: John Ourand, Reporter, Sports Business Journal
Nina King, Deputy Athletic Director, Administration and Legal Affairs & Chief of Staff, Duke University
Colleen Sorem, Deputy Athletic Director & CFO, University of Maryland
Chad Weiberg, Deputy Athletic Director & COO, Oklahoma State University
Kevin White, Deputy Athletic Director & CFO, Northwestern University