As NBA Executive Vice President of Communications, Michael Bass oversees all public relations for the NBA, WNBA, NBA G League, and NBA 2K League, including basketball and business communications, on a global basis. He supervises the league’s communications functions, including basketball media operations, media relations, business public relations, corporate communications and digital media communications.
During his 20-year tenure with the NBA, Bass has served as a principal spokesman on the league’s diverse and varied business initiatives and has led a group charged with promoting those functions. He has led communications strategy for the NBA’s most important business issues, including the league’s last Collective Bargaining Agreement negotiations, the last three television agreements and its vast digital and global initiatives.
Bass joined the NBA in September 1997 and spent time as Director of NBA Entertainment Communications, where he helped develop a department solely dedicated to public relations for the league’s production and new media division.
Prior to joining the NBA, Bass worked as Senior Press Representative for the CBS television network. He was in charge of publicizing the network’s mini-series, movies, specials, and event programming. Before that, he was a Senior Account Executive at New York-based public relations/management firm Dan Klores Communications.
In 2007, Bass was named to the Board of the National Sports Marketing Network (NSMN).
A graduate of Washington University in St. Louis, Bass resides in Westport, Conn., with his wife Pam and two children.