UFC taps Hostage Tape as official sleep-aid

Hostage Tape

Add a sleep aid to the UFC’s growing roster of corporate sponsors. Nope, it’s not Zzzquil or Sominex, but rather Hostage Tape’s “snoring solution” that’s getting the MMA circuit’s first “Official Sleep-Aid” designation. Included in the one-year (plus options) agreement is what one source called a low seven-figure deal, with global marketing rights in three first-time categories for the UFC: mouth tape, nose strips, and sleep masks. Other marketing assets granted by the sponsorship include octagon branding and broadcast integrations. Hostage Tape, founded by former AF2 QB Alex Neist, will also be used and tested within the UFC’s Performance Institute.