Franchises

Titans tap Fanatics to run retail business

By Ben Fischer 4.1.2024

Fanatics

The Titans have picked Fanatics to run all retail sales starting now and extending into the new Nissan Stadium in a long-term exclusive deal. The deal covers both online and brick-and-and mortar, with a new titansteamstore.com launching today and Fanatics upgrading all retail locations within the existing Nissan stadium in Nashville. Also, Fanatics will play a role in the design and build-out of a 14,000-square-foot, two-story team store planned for the new venue, expected to open in 2027. Legends had previously run retail for the Titans. This is Fanatics’ 28th retail relationship in the NFL.

The Titans’ deal with Fanatics doesn’t include anything related to sports betting (Fanatics Sportsbook is licensed in Tennessee). The Titans already have betting partnerships with BetMGM and DraftKings.

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