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Marketing and Sponsorship

Marketing and Sponsorship: Bryan Cranston helps celebrate ‘new and improved’ MLB as season begins on a metric upswing

Major League Baseball’s stateside collection of Opening Days is this week, and the game’s top marketer says that after a season in which the pitch clock expedited games by an average of 20 minutes, and attendance jumped 9.6%, some of the softer measures of fandom are also trendi...

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SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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