Hannah Gordon Advisors
Former 49ers Chief Legal & Administrative Officer and 2021 SBJ Forty Under 40 honoree Hannah Gordon will today announce the launch of Hannah Gordon Advisors LLC, which she says will offer wide-ranging guidance to both individuals and corporate clients in sports and other industries.
Gordon left her C-suite role with the 49ers last May after 12 years and has been an advisor to team President Al Guido since then. She built the team’s first in-house legal division on the business side, restructured the team’s charitable foundation and led the COVID-19 response, among other duties.
An independent consultancy appealed to her over returning to a team or other property because of the potential range of work. “For me the appeal is the variety of clients,” Gordon said. “What I’ve always loved in my career is the variety in terms of breadth.”
Hannah Gordon Advisors
The new business, based from her home in the Bay Area, is seeing traction in two specific areas in the early going: advising individual executives on a front office/general manager track, and corporate crisis communications and management. She also promotes advice in executive strategy, venue and organizational development and social responsibility.
She’s promoting her track record as an operator, which she hopes will allow her to stand out among consultants who promise to optimize a business or career. “Some consultants come in, and a few months and a hefty bill later, leave you with a pretty slide deck and not much else,” Gordon said. “I want to use the experience of being a practitioner for so long to give people what they really need.”
In a press release announcing the launch, Gordon lined up testimonials from Guido, KC Current President Raven Jemison, 49ers EVP/Football Operations and President/49ers Enterprises Paraag Marathe and Vikings GM Kwesi Adofo-Mensah.
“Hannah is a proven leader and change agent,” Jemison said. “Her knowledge of the business is not only additive but culture-shifting.”
