Marketing and Sponsorship

Toyota signs 49ers QB Brock Purdy to national deal

By Terry Lefton 2.1.2024

Just 10 days before Brock Purdy’s first Super Bowl, Toyota is signing the 49ers QB to a national endorsement deal, reports SBJ's Terry Lefton.

There were no immediate plans on how Purdy will be used by the carmaker. He’s the first NFL endorser for Toyota since it signed on as an NFL corporate sponsor in October. Purdy has been a spokesman for the local Toyota dealers association in San Francisco since the beginning of the season, on behalf of which he appeared in TV ads and social media.

Range Sports represents Purdy for marketing and did the deals with Toyota.

PREVIOUS Ontario to send Toronto funds for '26 WC matches NEXT SBJ, WiST ink event partnership ahead of Tech Week

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/02/01/toyota-national-endrosement-deal-brock-purdy

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/02/01/toyota-national-endrosement-deal-brock-purdy