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Hard Rock Bet inks deal with Daytona Speedway

Hard Rock Bet, the online sportsbook that resumed taking bets in Florida last month, has signed on as the official sportsbook of Daytona International Speedway. Hard Rock also becomes the fifth sportsbook to gain designation as an authorized gaming operator of NASCAR, joining FanDuel, DraftKings, BetMGM and ESPN Bet. The sportsbook operator will promote at a re-named Hard Rock Bet Fanzone at the speedway beginning at the Rolex 24 race this weekend. It also will be on site next month for what will be the first Daytona 500 on which patrons can bet legally. Hard Rock is the only sportsbook authorized to operate in the state. That exclusivity is at the heart of a court dispute that could make its way to the Supreme Court this year.

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