city of salem communications
Sports tourism can take many shapes and encompass a host of experiences — hitting the road so your kid can play in a weekend tournament two states away, paying extra to fly with your golf clubs or traveling to see your hometown team at an away game. But behind the scenes, markets of every size are spending billions of dollars to lure events and fans — and their money — to their towns.
Big cities that can handle events like the Super Bowl get most of the spotlight, but the smaller markets compete for thousands of other events every year. Sports Business Journal looks at four markets considered by industry insiders to be under the radar when it comes to winning event bids and providing organizers, participants and attendees with a major league experience.
'Salem is always there': Virginia town prepares to host record 100th NCAA championship
Houston: Recent event wins heat up tourism market
Greensboro, N.C.: Living up to its ‘Tournament Town’ moniker
Louisville: Upgraded venues coincide with increase in events
State funds help cities large and small attract sports events and their fans
Deal with PGA Tour aims to put visitors on course to South Carolina
What is a major event?
