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Tuesday 9:00am ET....Today's News....Banking Turn

  • Fifth Third To Become Daytona Int'l Speedway's Bank Sponsor
  • Boston 2024 Officials Presenting Revised Bid To USOC BOD
  • PepsiCo To Sponsor NYC FC After Losing League-Level MLS Deal
  • Record Temperatures Could Trigger Wimbledon's Heat Rule

Fifth Third To Become Daytona Int'l Speedway's Bank Sponsor

By Adam Stern

Looking for a deal with an ISC property to round out its NASCAR sponsorship portfolio, Fifth Third Bank this morning will announce that it has filled Daytona Int’l Speedway’s long-open banking category with a multiyear pact. The Cincinnati-based bank becomes the official bank of DIS. The sides are not disclosing the precise amount of years for the deal, but DIS President Joie Chitwood III indicated that it is in the single digits. The bank gets IP rights to all DIS marks and logos, hospitality and signage at the track, and will have its ATMs throughout the property. It also will look to deploy experential marketing at the track.

For more on this story, see today's issue of THE DAILY.

Boston 2024 Officials Presenting Revised Bid To USOC BOD

By Ben Fischer

Boston 2024 officials today will address the USOC BOD during a closed-door meeting in Redwood Shores, Calif. It will be the first time the full board will see Boston’s revisions to its proposed bid for the '24 Games. No formal board action is anticipated, but the meeting could influence whether the USOC advances Boston to the international selection process in September. USOC CEO Scott Blackmun also will discuss the committee’s new plans to protect NCAA Olympic sport feeder programs.

PepsiCo Inks Deal To Become NYC FC's Beverage, Snack Provider

By Ian Thomas

NYC FC has signed a new partnership with PepsiCo, whose 19-year league-wide partnership with MLS ended this year. PepsiCo brands will serve as the official and exclusive carbonated soft drink, bottled water, ready-to-drink iced tea, chips and salty snack partner of the club. The company already has existing signage within NYC FC’s temporary Yankee Stadium home, but will also activate with its Pepsi and Doritos brands.

Pepsi was replaced by Coca-Cola as an MLS sponsor prior to the start of the '15 season, losing its league-level exclusivity in the soft drink, bottled water and sports drink categories. However, Pepsi and Soccer United Marketing in '11 agreed to not include exclusive local rights to MLS teams.

Record Temperatures Could Trigger Wimbledon's Heat Rule

Record London-area temperatures are "expected to result in Wimbledon's heat rule being utilised for the first time this week." The rule "allows females a 10-minute break between the second and third sets of matches." The forecast for tomorrow states temperatures may reach around 100 degrees, "potentially setting a record at the championships since such information was first formally recorded 10 years ago." The rule, which has not yet been used, "does not allow men to take breaks." The Centre Court roof "will not be closed to keep temperatures down, but can be used to shade spectators" (GUARDIAN, 6/30).

ESPN's Chrissie Evert said of the heat rule, "It's hard to believe. We play in Australia where its 118 degrees and play the U.S. Open where the humidity is all over the place. So it's hard to imagine that it will happen here" ("Wimbledon," ESPN, 6/30).

ManU-Earthquakes Match Moved From Cal To Avaya Stadium

The July 21 Manchester United-Earthquakes Int'l Champions Cup match is being moved from Cal's Memorial Stadium to the MLS club's Avaya Stadium. The school said that "full refunds will be issued within five to seven days," with details about the refunds to be announced today. Also as part of the ICC, the Earthquakes are to face Liga MX' Club America July 14 at Avaya, and ManU will play FC Barcelona July 25 at Levi's Stadium. ICC organizer Relevent Sports "used Memorial Stadium last summer for the Inter Milan-Real Madrid game that sold out" (SAN JOSE MERCURY NEWS, 6/30).

Chelsea's Abramovich To Unveil Plans For Updated Stamford Bridge

Chelsea Owner Roman Abramovich today will unveil his "vision for the future" of the EPL club "at the start of a three-day public consultation at Stamford Bridge." This will include the "first glimpse for Chelsea fans of Abramovich’s blueprint" for a rebuilt 60,000-seat stadium. The "design of the four new stands will take their inspiration not from the uniform style of most recent stadiums, but from the buttresses, pillars and gothic architecture of Westminster Abbey."  There is "no estimated cost" yet, but it is "likely to be well in excess" of US$785M (London DAILY MAIL, 6/30).

USA Sevens Rugby Tournament To Stay In Las Vegas Through '19

World Rugby and USA Sevens Int'l Rugby tournament owner/operator United World Sports today announced that the tournament will return to Las Vegas through '19. Next year's event will be held March 4-6, following a week of rugby-related festivities starting Feb. 29 (United World Sports).

Meanwhile, HSBC has signed a four-year extension of its deal with World Rugby to sponsor the Sevens Series. HSBC "now has the naming rights for the women's world rugby sevens series" (REUTERS, 6/30).

Speed Reads....

The U.S. men's national soccer team "will play a friendly" against Peru Sept. 4 at RFK Stadium, with a formal announcement "expected this week" (WASHINGTONPOST.com, 6/29).

The Sharks have revealed “a special set of logos and will unveil a new ‘Heritage Jersey’ for their 25th anniversary season” (CSNBAYAREA.com, 6/29).

NBA Kings Owner Vivek Ranadive and Sacramento Mayor Kevin Johnson today are "expected to take the stand" in a Superior Court lawsuit challenging a proposed arena deal for Golden 1 Center. The trial is expected to continue "through the end of the the week" (SACRAMENTO BEE, 6/30).

Kinesio has signed a deal making Mariners P Felix Hernandez the first North American athlete to endorse the sports tape brand (Kinesio Holding Corp.).

NASCAR driver Jeff Gordon appeared on “CBS This Morning” today to unveil the new rainbow paint scheme for his Axalta-sponsored Sprint Cup Series car. The new look will debut in competition at Bristol Motor Speedway (“CBS This Morning,” 6/30).

Quick Hits....

“New York City is a huge market, an important market, for Syracuse for a lot of reasons. But I want to just focus on here now” – Incoming Syracuse AD Mark Coyle, referring to the game experience at the Carrier Dome, on the school previously branding itself as “New York’s College Team” (SYRACUSE.com, 6/29).

“I think there’s a lot that has to be discussed with (Big 12 expansion), but I think we’re being very diligent in keeping our ears open and seeing what’s going on in that area and we need to continue doing that” – UCF football coach and interim AD George O’Leary, whose school currently plays in the American Athletic Conference (ORLANDO SENTINEL, 6/30).

“There are plenty of OBGYNs who have never been pregnant, and they do a wonderful job in delivering kids. They didn’t hire me to do the operations, they hired me to help the hospital run” – CFL Commissioner Jeffrey Orridge, a Harvard-educated attorney, on his business background being outside football (CBC.ca, 6/29).

“Our athletic programs provide a key rallying point for our state and our region and we want to make sure that they are a welcoming circumstance as much as that’s possible when you’re a visiting team” – SEC Commissioner Greg Sankey, who is in favor of taking down the Confederate flag from public places (CLARIONLEDGER.com, 6/29).

Night Moves....Rain On Their Parade

Last night’s 11:00pm ET edition of ESPN’s “SportsCenter” led with Indians-Rays, followed by Yankees-Angels and Rangers-Orioles. Wimbledon was the first non-MLB report five minutes into the broadcast. Last night’s 11:00pm ET edition of FS1’s “Fox Sports Live” led with Red Sox-Blue Jays, followed by Indians-Rays, Twins-Reds and a preview of the U.S.-Germany Women's World Cup semifinal. FS1 reported on Wimbledon 20 minutes into its telecast.

ESPN’s Keith Olbermann called out his “world’s worst” persons in sports: Thunder F Kevin Durant for “beating the crap out of the kids” in Pop-a-Shot at Dave & Busters. Olbermann also chastised the Sporting Park groundskeepers for the sprinklers coming on during an MLS game, and FedEx for being the “subject of an official boycott by the largest native tribe in Alaska” until the company “disassociates itself” from the Redskins.

Morning Hot Reads: All Equalities Are Not Equal

In light of the Supreme Court ruling on same-sex marriage, the FT. WORTH STAR-TELEGRAM notes, "When it comes to fighting inequality based on race, sports is an innovator. ... When it comes to fighting for equality based on sexuality, sports has not made the same impact." But a GRANTLAND piece on the Confederate flag argues there has been a "return among elite athletes" to "public social and political commitment."

The ST. LOUIS POST-DISPATCH notes the Cardinals-Astros hacking scandal is "a wake-up call for analytics professionals and other business leaders ... who have a vested interest in ensuring that this growing technical field adheres to stringent ethical guidelines and professional standards."

Also:

Twitter Me This....

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Spanning The Global....

The most-read Global stories today on SportsBusinessDaily.com:

1) Construction Work For Baku's Temporary F1 Street Circuit Set To Kick Off This Week
2) Neymar Transfer Paperwork Revealed Following Lawsuit Filed By DIS
3) Pirelli Motorsport Director Says Formula 1 Wheel Size Increase Should Be 'Huge'
4) Cristiano Ronaldo Signs Six-Year Image Rights Deal With Peter Lim's Mint Media
5) FBI Reportedly To Investigate Former Mexican Football Federation Execs

Back Pages....

The Morning Buzz offers today's back page sports covers from some of North America's major metropolitan tabloids:

N.Y. Pos Newsday Philadelphia Daily News Boston HeraldChicago Sun-TimesToronto Sun

Final Jeopardy!

Last night’s “Final Jeopardy!” category was “Poetic Inspirations.”

“One summer day in 1797 this British poet fell asleep reading a book that adapted the writings of Marco Polo.”

Laugh Track....Taste The Rainbow

Seahawks RB Marshawn Lynch appeared on TBS’ “Conan” last night wearing a “Beastmode” T-shirt. Host Conan O’Brien noted Lynch is a “superstar and you could do commercials for anybody and you chose to do a local commercial in Seattle for Beacon Plumbing.” O’Brien: “I know Nike’s on the phone and you’re like, ‘No, tell Nike, no.’” The broadcast aired the ad, with Lynch admitting he had “never watched that before.” Lynch said he was “trying to get into the community.” O’Brien: “I think that’s fantastic that you did that.” The end of the interview featured a discussion about Lynch’s love of Skittles, with O’Brien noting Lynch is “famous for jumping backwards into the end zone." Conan: "I thought maybe it’s a long dream of yours to jump backwards into an end zone filled with Skittles” (“Conan,” TBS, 6/29).

Last night’s edition of ABC’s “Jimmy Kimmel Live” featured an “advertisement” for the “Esurance Major League Baseball All-Star Game Ballot” starring show staffer Guillermo Rodriguez. Host Jimmy Kimmel said, “The paperless, all digital aspect of the ballot has made a tremendous difference in the lives of baseball fans everywhere, including – wouldn’t you know it? – our very own Guillermo” (“Jimmy Kimmel Live,” ABC, 6/29).

Final Jeopardy....

“Who was Samuel Taylor Coleridge?”

That summer day was the inspiration for Coleridge’s poem “Kubla Khan.”