Snickers plans to advertise during NBC's Super Bowl XLIX telecast with a spot in its ongoing "You're Not You When You're Hungry" campaign. That campaign debuted in '10 during Super Bowl XLIV, but Snickers has not run an ad during the game since '11. The Mars brand is an official NFL sponsor. The 30-second spot will be produced by BBDO, N.Y. (Mars Chocolate North America).

The latest NFL-themed ad in A-B’s "Up for Whatever" campaign debuts this weekend. A diehard Broncos fan drinking Bud Light at a stadium parking lot tailgate before a game finds himself whisked onto the field, where he receives a game ball delivered by a parachutist and gets his name on the scoreboard. The Broncos iteration follows similar ads produced with teams to support A-B’s team sponsorships with the Seahawks, Buccaneers and Eagles. Versions for the Rams and Patriots are forthcoming.

Hair dryers, aloha shirts and belt buckles return as bowl gifts this season, but new to the roster are pylons and custom-made Fatheads, according to SportsBusiness Daily/Journal’s annual gift package rundown. All told, at least $5.4M will be spent on gifts that will be given to the '14-15 bowl game participants, up 11% compared with the expenditures of a year ago. The increase is fueled in part by the addition of several new bowls. In addition, two-thirds of the bowl game committees will be staging the increasingly popular gift suites or shopping sprees in the coming weeks, up from half the committees a year ago.

For a breakdown of each bowl's gifts, see today’s issue of THE DAILY.

CFL Commissioner Mark Cohon will formally step down on Jan. 9 under a "mutual agreement between Cohon" and the league BOG. Board Chair Jim Lawson "will then assume the role of interim commissioner until Cohon's replacement is found." It is "unclear if the league bought out the remainder of Cohon’s contract or will continue to pay him through completion of the deal" (CP, 12/5). Cohon's contract expires in April, so the January departure is "a little earlier than expected" (GLOBE & MAIL, 12/5).

CBS and Dish Network last night "continued negotiations" on a new carriage deal, "providing a reprieve for nearly 500,000 Dish customers" in the L.A. area. CBS had been threatening to pull its signal if an agreement was not reached by 4:00pm PT yesterday, but the "deadline passed, and the two companies continued their talks." CBS is "using its football coverage as leverage" ahead of the upcoming NFL Sunday. Both sides are "motivated to reach an accord" (L.A. TIMES, 12/5).

The UAB men's basketball team drew its "largest home crowd" of the season last night for a 58-48 win against Morehead State at Bartow Arena. Most of the more than 3,000 fans were "in attendance, primarily, as part of 'Black Out Bartow,' a public show of solidarity in protest of the school's football program being shut down." But the fans "stayed throughout the contest to cheer on the Blazers" (BIRMINGHAM NEWS, 12/5). Paul Ensign, one of the "Black Out" organizers, said of UAB President Ray Watts: "We don't think he's listening to us from the feedback we're getting" (AL.com, 12/4).

Colorado State's athletic programs today "will wrap up a week of transition" when the university system "votes on a recommendation to build an on-campus stadium." The vote is the "culmination of a three-year effort that has been one of the most divisive issues in the city." If the system board approves President Tony Frank’s proposal, a facility could opens by '17. Frank will recommend a $195-220M stadium. The board "will consider options to build a 36,000-seat facility scaled down from CSU’s original plans, or to build a 42,000-seat facility through a public-private partnership" (Ft. Collins COLORADOAN, 12/5).

The Arizona Super Bowl Host Committee this week unveiled the First Solar Countdown Clock as the "newest element to Super Bowl Central" ahead of the Feb. 1 game. The 13-foot-tall, nine-foot-wide clock stands in downtown Phoenix and "counts down the days, hours, minutes and seconds until kickoff." The clock "also will display updated video content." A 20-foot-tall football was unveiled in Phoenix last month (ARIZONA REPUBLIC, 12/4).

Meanwhile, organizers announced that the DirecTV Super Fan Festival in Glendale will feature performances from Zac Brown Band, Calvin Harris, Imagine Dragons, Snoop Dogg and other artists in the three days leading up to Super Bowl XLIX. StubHub is the exclusive ticket partner for the event at the Pendergast Family Farm (THE DAILY).

Sports Illustrated named Magic Johnson the recipient of its Sportsman of the Year Legacy Award, honoring him for his two decades as an entrepreneur, philanthropist and social/political activist. Special Olympics founder Eunice Kennedy Shriver received the first such award from SI in '08. Johnson will be feted at the Sportsman of the Year event in N.Y. on Tuesday, where the awards for SportsKid of the Year Mo'Ne Davis and Sportsman of the Year (to be announced Monday) also will be given out (SI).

The Regal Cinema at L.A. Live starting today will be showing "Voice Of The King," a new documentary about NHL Kings announcer Bob Miller. Miller "initially declined" filmmaker Charlie Minn's offer to make a documentary about him "around the time of the Kings' first Stanley Cup victory" in '12. After "another Cup triumph, the timing felt right." Miller is in his 41st season with the team. The 80-minute film "will have a minimum one-week run." Interviewees include Wayne Gretzky, Luc Robitaille, Dave Taylor and Bruce McNall (OCREGISTER.com, 12/4).

In today’s Must Read, the WALL STREET JOURNAL’s John Jurgensen writes of Wi-Fi issues during concerts and sporting events: “Stadiums and arenas are scrambling for wireless systems that can handle the mosh pit of Twitter, Facebook, Snapchat and Instagram users” (WALL STREET JOURNAL, 12/5).

How do NFL coaches prep on a Saturday before their game? USA TODAY goes inside a coach’s weekend (USA TODAY, 12/5).

The Raiders sold out Sunday’s game against the 49ers ahead of yesterday’s deadline and will be televised locally on KTVU-Fox. The 1-11 team now has “sold out all seven of their regular-season home games this season” (BAY AREA NEWS GROUP, 12/4).

The MAC announced that Ford Field will host its football championship game through the '19 season. The game has been played at Ford Field since '04 (DETROITNEWS.com, 12/4).

Volkswagen is conducting a "feasibility study into a potential" F1 entry. The review is being conducted by former Ferrari team Principal Stefano Domenicali (BBC.co.uk, 12/4).

Hawkeye goal-line technology will be used in the German Bundesliga for “the first time next season after the clubs voted for its use” (REUTERS, 12/4).

The Braves have released a graphic “illustrating preliminary ideas for parking and traffic management around” SunTrust Park, the team’s $672M ballpark being built in Cobb County (MDJONLINE.com, 12/5). View the full graphic to see all the traffic points.

USA Today is running a special four-page section around Saturday's UFC 181 at Mandalay Bay in Las Vegas. The section includes ads for UFCRewards.com, UFCStore.com and a full-page metroPCS ad featuring fighter Anthony Pettis (THE DAILY).

Mobil 1 congratulates Kevin Harvick for winning NASCAR Driver of the Year in a full-page ad in USA Today: "It's Good To Be Number 1." Chevrolet also runs a full-page ad in USA Today lauding Harvick: "Chevrolet. Most Awarded On The Street. Most Awarded On The Track" (THE DAILY).

“The process needs to be pruned to allow voters to get back to answering a simple question about each candidate: Was his career worthy of the Hall of Fame?” – ESPN’s Buster Olney, saying he will not submit a Baseball HOF ballot this year (ESPN.com, 12/4).

“It’s a sensitive subject right now. Violence is not the answer; retaliation isn’t the solution. As a society, we just have to do better” – Cavaliers F LeBron James, when asked his opinions about issues of race and police violence (Mult., 12/4).

“Looking at Jeff Long’s face on TV (after this week’s standings were announced) he was like, ‘how the heck did I ever get here?’ It’s like he was headed in for a root canal” – CBS’ Gary Danielson, on the tough task facing the College Football Playoff selection committee (ST. LOUIS POST-DISPATCH, 12/5).

"I don’t understand this strategy at all; it seems ill-advised" – Galatioto Sports Partners Vice Chair and former NBA Deputy Commissioner Russ Granik, on the 76ers' rebuilding process that is focused on gaining high draft picks (N.Y. TIMES, 12/5).

Last night’s 12:00am ET edition of ESPN’s “SportsCenter” led with Central Florida-East Carolina, followed by Cowboys-Bears and Cavaliers-Knicks. The first NHL report was 22 minutes into the broadcast with Blues-Predators. Last night’s 12:00am ET edition of FS1’s “Fox Sports Live” led with Cowboys-Bears, followed by Tiger Woods returning to action at the Hero World Challenge and Cavaliers-Knicks. The first NHL report for FS1 was Blues-Predators 44 minutes into their telecast.

ESPN’s Keith Olbermann called out his “world’s worst” persons in sports: Twins RF Torii Hunter for getting upset when asked about previous comments about his stance against marriage equality at his introductory press conference. Olbermann also criticized NBA referee Nick Buchert for giving Mavericks assistant coach Monte Mathis a technical despite having a “vocal cord problem that physically prevents him from yelling,” and Penn State for sending out a football ticket renewal letter to disgraced former coach Jerry Sandusky.

Cris Carter is so good on ESPN radio.

— Gregg Doyel (@GreggDoyelStar) December 5, 2014

Last day doing @TBDintheAM Woo Hoo! Was a great opportunity but I'm so xcited to start doing more TV again.It's in my blood!! #TVsportsChick

— Dana Jacobson (@danajacobson) December 5, 2014

(Am also so intrigued by which teams have offerings -- like did the NHL do "ugly sweater party prevalance" market research, I feel like yes)

— katiebakes (@katiebakes) December 5, 2014

Felt a little like Jimmy V. at our first youth basketball practice tonight, talking about winning the championship. But why not?

— Lee Montgomery (@lee_montgomery) December 5, 2014

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Last night’s “Final Jeopardy!” category was “Toy Brands.”

“This product’s website has stated, ‘Helping imagination take shape over 50 years!’ and ‘Fun to (use), not to eat.’”

“What is Play-Doh?”