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Tuesday 9:00am ET....Today's News....Future Farmers Of America

  • Farmers Inks $600M Deal With AEG For L.A. Stadium Naming Rights
  • Roski, Cavileer Set To Unveil Details Of Plan For New UNLV Stadium
  • T'Wolves, Minneapolis Will Announce Plans To Renovate Target Center
  • MLB's Bud Selig Expected To Meet Today With Mets Owners In N.Y.

Farmers Inks $600M Deal With AEG For L.A. Stadium Naming Rights

By Terry Lefton

AEG today will announce that it has signed Farmers Insurance to a 30-year, $600M naming-rights deal for a proposed 1.7 million square foot, 68,000-seat football stadium in downtown L.A. that has no architect, no site approvals and no NFL team. The proposed billion-dollar stadium will be called Farmers Field. Some of the parties involved in the deal were touting it as the largest naming-rights contract ever. Farmers CMO Kevin Kelso: “This is going to put Farmers up as a brand and get exposure at a really high level, and that’s very attractive to us.” GroupM ESP advised Farmers on the deal.

Today’s planned announcement in the West Hall of the Los Angeles Convention Center, the site of the proposed stadium, will include Los Angeles Mayor Antonio Villaraigosa, a tacit endorsement that AEG’s stadium proposal appears to be the winner after more than 16 years of false starts in trying to bring the NFL back to L.A.

Roski, Cavileer Set To Unveil Details Of Plan For New UNLV Stadium

Majestic Realty Chair & CEO Ed Roski and Silverton Hotel & Casino President Craig Cavileer today will unveil details of a proposed multi-purpose domed stadium at UNLV. The "tentative design involves 42,000 seats for football games and a structure that would shrink seating to 22,000 or more seats for basketball games." The Nevada System of Higher Education Board of Regents will review more details at a Feb. 11 meeting and "decide whether to approve further negotiations" (LAS VEGAS SUN, 1/31). 

Today's press conference will include an artist's rendering of the proposed building (LAS VEGAS REVIEW-JOURNAL, 2/1).

T'Wolves, Minneapolis To Announce Plans To Renovate Target Center

T'Wolves Owner Glen Taylor and Minneapolis Mayor R.T. Rybak today will "outline renovation plans" for Target Center, the NBA's "fourth-oldest arena with a capacity of just over 18,000" (ST. PAUL PIONEER PRESS, 2/1). Rybak: "We have to come up with a public-private venture to bring it up to another level." A $1B bonding plan announced yesterday by Minnesota Gov. Mark Dayton includes $8M "to match city money Rybak said will be used for basic upkeep" at Target Center (Minneapolis STAR TRIBUNE, 1/31).

MLB's Bud Selig Expected To Meet Today With Mets Owners In N.Y.

MLB Commissioner Bud Selig is expected to meet today with Mets Owners Fred and Jeff Wilpon to "discuss their financial situation" (N.Y. POST, 2/1). Selig has "remained mum since the Wilpons made the surprising announcement Friday that they are willing to sell" 20-25% of the team. A baseball official said that the meeting "was scheduled before the Wilpons' announcement." Selig reportedly is in N.Y. for "other baseball business" (NEWSDAY, 2/1).

Eagles Will Not Raise Ticket Prices For '11 Despite High Demand

The Eagles announced that there will be no ticket-price increase for the '11 season. The team has had one price increase the last four years. The average price for an Eagles home game ticket ranked 20th in the NFL in '10, according to the team. The club also announced a ticket refund policy for general admission seats, allowing fans to receive full refunds for any game not played in '11 due to a work stoppage (Eagles).

Despite the Eagles' "long waiting list for tickets," team President Joe Banner has said that "the aim is to try to achieve a balance between generating revenue and remaining in 'the middle of the pack, whenever possible, on our pricing'" (PHILADELPHIA DAILY NEWS, 2/1).

Advocates Will Make Their Case To Keep Cal From Cutting Five Sports

Supporters of the five sports designated to be cut by the Univ. of California-Berkeley athletic department this week will "make their case" to Chancellor Robert Birgeneau for "possible reinstatement." Yesterday was the deadline Birgeneau set for baseball, men's and women's gymnastics, women's lacrosse and men's rugby to meet a $25M fundraising target. Save Cal Sports' Doug Nickle, a former Cal baseball player, said the five programs have "conservatively" raised $10-12M (OAKLAND TRIBUNE, 2/1).

Brand Affinity Technologies Launches New Social Media Platform

By Eric Fisher

Brand Affinity Techologies has launched @BAT, a social media extension of its existing online celebrity endorsement platform. The creation of @BAT allows marketers to incorporate social media endorsements from athletes and performing artists into cross-platform marketing campaigns or conduct stand-alone efforts on Twitter and Facebook. Initial clients for @BAT include InterContentinal Hotels Group and soccer training device manufacturer Goalshot.

"There is a lot of power and energy in these platforms that we're looking to harness for marketers," said Brand Affinity Technologies President & CEO Ryan Steelberg.

SBD, SBJ Open Annual Super Bowl Pick'em Contest

With the Packers and Steelers set to meet in North Texas for Super Bowl XLV on February 6, SportsBusiness Daily's and SportsBusiness Journal's annual Super Bowl pick ‘em contest is open. Test your prognostication skills against those of your fellow subscribers. Those who best predict the game’s outcome will receive an award perhaps second only to the Vince Lombardi Trophy itself – recognition of your feat in the Morning Buzz, The Daily and SportsBusiness Journal! To enter, fill out the fields on the pick 'em page, providing your name, company, winning team, score and MVP.

In addition to your Super Bowl picks, we are again asking this year for your choice of which advertiser will win the top spot in USA Today's Ad Meter the Monday following the big game. Enter the winning brand in the field provided.

Speed Reads....

The NFLPA is "planning a video response, likely out today," to the news that CBS College Sports will not air the union's "Let Us Play" ad during coverage of Saturday's NFLPA All-Star Game (PITTSBURGH POST-GAZETTE, 2/1).

The U.S. has canceled a Feb. 9 int'l soccer friendly in Cairo against Egypt's national team, "citing the ongoing political unrest in that country" (NYTIMES.com, 1/31).

Former President George W. Bush and First Lady Laura Bush are scheduled to attend the Super Bowl on Sunday (STAR-TELEGRAM.com, 1/31).

The Milwaukee Journal Sentinel this week is running a "Packers Blitz" of Super Bowl-related content and offers in the runup to Sunday's game. This includes special sections, merchandising and a daily column from Packers LB Clay Matthews (Milwaukee Journal Sentinel).

Quick Hits.....

"The way we look at it, we're not any different than any other team. It's just the color of our skin that makes us different. But we do joke around with it a little bit" – Thrashers D Dustin Byfuglien, on being part of the second NHL team ever to have five black players on its roster (AP, 1/31).

"What appeals to me? Is that a setup question? You asked me that last year, and that's where it all started" – Nuggets G Carmelo Anthony, who last year said that he would like to play for the Knicks, when asked what it is about N.Y. that appeals to him (NJ.com, 2/1).

"Cashman's a very honest and forthright guy, but he's also not above playing games. They're always going to be the favorite, c'mon" – Red Sox President Larry Lucchino, on Yankees GM Brian Cashman's statement that the Red Sox had surpassed the Yankees with their offseason acquisitions (BOSTON GLOBE, 2/1).

"It's definitely the next thing, so it would be ridiculous if it wouldn't be in the Olympics. I mean, it is going to be in the Olympics – it's just a matter of when" – Slopestyle skier Andreas Hatveit, on the IOC and Int'l Ski Federation officials considering adding slopestyle skiing and snowboarding to the Olympic roster (DENVER POST, 2/1).

Twitter Me This....

N.Y. Post’s Bart Hubbuch: “Trying to fathom a city without a team (L.A.) getting a $600M naming-rights deal while the Jets and Giants still have the tin cup out.”

SI’s Don Banks: “Not to burst anyone's bubble, but it bears remembering owners-players held a CBA negotiation last year on day before Super Bowl in SoFla.”

Carroll County Times’ Aaron Wilson: “Ines Sainz and Chad Ochocinco are teaming up for Media Day for TV Azteca. Should be an interesting tandem.”

World Soccer Editor Gavin Hamilton: “Back to Chelsea... they are charging media a minimum of £250 for pictures of Torres in a Chelsea shirt. No such thing as free publicity.”

If you see a tweet we won’t want to miss, send it to us at editorial@sportsbusinessdaily.com.

The Back Pages….

The Morning Buzz offers today’s back page sports covers from some of the nation’s major metropolitan tabloids:

N.Y. Post
N.Y. Daily News
Newsday
Philadelphia Daily News

Final Jeopardy!

Last night's "Final Jeopardy!" category was "21st Century Emmys."

"As two different characters, she is the first actress to win lead acting Emmys in both the drama and comedy categories."

Laugh Track….

Letterman teases his Super Bowl "ad" that
will feature Sheen (l) and Mubarak (c)
Last night's edition of CBS' "Late Show" aired a new Super Bowl "ad" spoofing David Letterman's previous ad in which he appeared with Jay Leno and Oprah Winfrey. Letterman said Winfrey and Leno had "some fun" with the Super Bowl ad last year and added, "We got Oprah, her own self, to be in the commercial and Jay Leno was having all that trouble because he lost his job to Conan and then he got very unhappy and then he got Conan fired. It was in all the papers and we said, 'Come and be in our Super Bowl thing.'" The show displayed a screenshot of Leno, Winfrey and Letterman from their ad sitting on the couch and Letterman said, "So now this year we've done another one and I don't want to give away too much, but this year take a look at who it's going to be." The show displayed another screenshot with Charlie Sheen, Egyptian President Hosni Mubarak and Letterman sitting on a couch in front of a TV. Letterman: "It's going to be crazy" ("Late Show," CBS, 1/31).

THE MONOLOGUES:

CBS' David Letterman: "Nice to see you're ignoring the curfew. Great time to be in New York City. Where do you go from here, Cairo? How about that crisis in Egypt? They've cut off the cell phone. They've cut off the Internet. I mean it's like visiting your parent's house. ... How about the snow in New York City? It's pretty good, huh? They're expecting tomorrow 12 more inches of snow. The good news is 12 more inches will cover up the existing 22 inches. I want to tell you something, ladies and gentlemen, we have had so much snow here in New York City, the hookers in Times Square – God bless them – are offering for an extra 50 bucks for lift tickets. ... Charlie Sheen had a suitcase – a suitcase, a suitcase! – full of cocaine. I on the other hand have a suitcase full of Lipitor. That's the problem. ... This year the Academy Awards nominated two movies that were remakes of John Wayne movies. Are you aware of this? First of all 'True Grit' was a John Wayne movie and then the other one of course, 'Black Swan.' That was a John Wayne movie. ... By the way, happy birthday to Dick Cheney. Yesterday, I think he's 70 years old. Happy birthday to Dick Cheney. Dick celebrated by shooting a cake. ... They had a party at Dick Cheney's house, and he invited 12 people to his birthday party up at his house and at midnight he told them, he said, 'Only 11 of you will be leaving here with a heart.' That's what he said" ("Late Show," CBS, 1/31).

NBC's Jay Leno: "Record cold temperatures all across the country. Oh my God, it was so cold in northern California, Taco Bell was selling burritos made out of reindeer. ... It was so cold on the set of MTV's 'Skins,' two of the teenagers had their clothes on. That's how cold it is. You know where the coldest part of the country was? Anybody know? Whatever basket the Lakers were shooting at yesterday. ... It is so cold, Charlie Sheen was thankful for the burning and the itching. ... Charlie Sheen was in the hospital last week. Apparently, he partied with five porn stars and was rushed to the hospital with a hernia. So guys, let that be a lesson to you. If you're partying with five porn stars, always use a spotter. ... Wednesday is Groundhog Day. I can't even imagine how Taco Bell is going to celebrate that. ... It seems a class action suit has been filed against Taco Bell for calling its seasoned ground beef 'beef.' They say in the lawsuit it contains water, oats, soy, anti-dusting agents, yeast extract, corn starch and sodium. So in other words, it's a hot dog. ... The bookies have put the odds out for this weekend. The Packers are slightly favored over the Steelers, and the rioters are slightly favored over President Mubarak, so it's close. I guess you heard, huge riots continuing in Egypt. Experts say one of the problems over there is there's a huge difference in wealth between the extremely rich and the vast majority of people who have nothing. Well, thank God that could never happen in this country. ... I haven't seen this many protesters in Cairo since the last time they announced Brendan Fraser was doing another one of those mummy movies" ("The Tonight Show," NBC, 1/31).

LATE NIGHT LAUGHS:

Last night's Top Ten list was "Top Ten Charlie Sheen Excuses" ("Late Show," CBS, 1/31).

10) "What? What happened? What time is it?"
9) "Trying to kick start the economy."
8) "One more visit to rehab and I get a sandwich press."
7) "Distraught over Regis retiring."
6) "Too drunk to think of a good excuse."
5) "Why earn 1.8 million dollars an episode if you can't enjoy spending it?"
4) "The 'Jersey Shore' kids go nuts and everyone loves it, but ol' Charlie can't have a party without somebody calling the cops?!"
3) "What am I supposed to do, read?"
2) "Doing research for new movie, 'The Charlie Sheen Story.'"
1) "Let's not turn buying a briefcase of cocaine into a federal crime."

Final Jeopardy….

"Who is Edie Falco?"