Molly Hogan

The college football season is here, and while schools like Oregon and Maryland will likely draw headlines for their on-field fashion sense, there will be a new fall line appearing in the stands. Outside of the traditional garb, there are several alternative styles that are sure to turn heads...

EyeBlack announced today it has signed a deal with Little League Baseball Inc. to become an approved licensee of the youth sports organization through the next season. Per the deal, Little League Baseball, Little League Softball and the Little League Challenger Division will all see their logos...

In an effort to keep up with the rapidly changing social media world, MLB and its 30 teams will now have a presence on the photo-sharing site Pinterest. Although they are not fully populated with content, many teams have already introduced their pages through a soft roll out. MLBAM...

In an effort to revamp the sport of horse racing and grow its fan base, the NTRA and the Jockey Club are taking to social media sites to push their new brand “America’s Best Racing” by introducing the Twitter campaign #TheOtherMadness. The partnership’s Twitter handle will be @ABRLive....

With the NBA All-Star Weekend getting underway Friday and March Madness right around the corner, TNT basketball analyst  KENNY SMITH  has a hectic schedule ahead of him. In addition to calling NBA and college basketball games for Turner, the proud Univ. of North Carolina alum is busy promoting Coke Zero's "Enjoy More...

EyeBlack, maker of the glare-reducing patches for athletes, has signed Bears LB Brian Urlacher to a multiyear deal to become the face of EyeBlack’s Original black product line. Financial terms of the deal were not announced, but Urlacher, who has worn EyeBlack for several years, will appear on the...

Comcast’s Xfinity Service is running a contest titled “Xfinity Presents: The Ultimate Sports Social Media Job,” to hire an individual to serve as the new voice of Xfinity for its social media efforts. From now until Monday, consumers can log on to Facebook.com/Xfinity and go to the contest tab to...

With NBC signing the Breeders' Cup to a new media rights deal , Breeders' Cup spokesperson  Jim Gluckson  took a few moments today to discuss the deal and the decision to move the U.S. rights off ESPN. Gluckson: “NBC has made a strong commitment to (horse) racing. They have...

Football Bowl Association Chair Tina Kunzer-Murphy has just wrapped up one of the busiest times of the year for her as the 35 games making up the bowl season came to an end Monday night. Ratings were down 14.3% for the BCS National Championship game between Alabama and LSU. The ...

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