Athlete avatars poised for marketing moves
Genies Inc. has a solution for busy athletes: Let your avatar handle sponsored opportunities.
Bud Light a case study for viral moments
“Save the Beers” campaign illustrates how brands need to be nimble in social media age.
Big spenders among lower-profile schools
Smaller colleges boosting game day with big commitments to stadium construction, amenities.
Lefton: Remembering Donn Bernstein
Former colleagues and friends share memories of popular TV and college sports veteran.
Bevacqua details NBC Sports’ next moves
NBC Sports Group President Pete Bevacqua talks NFL rights, streaming services and more.
Rep 1 looking into possibilities for Del Rio
Former NFL coach, current ESPN analyst Jack Del Rio is exploring a return to coaching with Rep 1.