Tonight in Unpacks: NASCAR has several important agreements and deals to hammer out before the green flag drops on the 2024 season, reports SBJ’s Adam Stern.
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- USA Pickleball’s national championships smash expectations
- Inter Miami owner's daughter turns discarded equipment into high fashion
- Detroit's ready for its big Thanksgiving day
- Op-ed: The honest truth about dishonesty
Listen to SBJ's most popular podcast, Morning Buzzcast, where Abe Madkour digs into disappointing news for the TGL, the PFL bulking up, intriguing media comments from the NBA and more.
Publishing alert: SBJ Unpacks will be off for the rest of the week for the Thanksgiving holiday. It will return Monday, Nov. 27.
NASCAR faces key moves in offseason
NASCAR had several business wins to point to in its 75th season, as a steady leadership team further revitalized the sport, but it still faces questions after a season with lower ratings and unfinished cornerstone agreements. The NASCAR Cup Series finished its 36-race 2023 campaign with an average of 2.86 million viewers per event, down 5% from 3.03 million viewers last year.
Despite some positive momentum, multiple challenges await during the offseason. In this week's magazine, SBJ's Adam Stern runs down NASCAR's to-do list for the offseason.