Tonight in Unpacks: Sports tourism is a growing market in the U.S., and as SBJ’s David Broughton details in this week’s cover story, the efforts of four markets stand out.
You’re reading the Lite version of SBJ Unpacks. Subscribe to SBJ All Access for the full version of this newsletter, plus daily email alerts, executive transactions, virtual SBJ Event access and dozens of other subscriber-only benefits. Here are the stories you’re missing in tonight’s full newsletter:
- Coyotes games hit over-the-air broadcasts tonight
- TGL delays inaugural season until 2025
- YMCA lands Hawks' patch sponsorship
- Op-ed: U.S. immigration policy needs overhaul for sports
Listen to SBJ's most popular podcast, Morning Buzzcast, where Abe Madkour discusses the big buzz from F1’s inaugural race in Las Vegas, Notre Dame reupping with NBC, an international setback for MLB and more.
Markets at play: How four cities are using sports for tourism
Sports tourism can take many shapes and encompass a host of experiences -- hitting the road so your kid can play in a weekend tournament two states away, paying extra to fly with your golf clubs or traveling to see your hometown team at an away game. But behind the scenes, markets of every size are spending billions of dollars to lure events and fans -- and their money -- to their towns.
In this week's cover story, SBJ's David Broughton looks at four markets considered by industry insiders to be under the radar when it comes to winning event bids and providing organizers, participants and attendees with a major-league experience.