SBJ College: Will Larry Scott's Bold Investment Plan Work?

By Michael Smith Thursday, March 21, 2019

For the 19th year in a row, I’ll be adopting a school other than my alma mater, Appalachian State, for the Tourney. Gimme Duke, Buffalo, Kentucky and Virginia in the Final Four. Inside the deal: Give a listen to my conversation with John Ourand where we break down who the winners are wi...

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Quote Of the day

IndyCar consistently has one thing going for them in that they don't struggle with the competition side -- the performance on-track is always exciting. But on the marketing side, it seems to be a challenge consistently. A lot of the challenges come from that there has not been sustained investment, vision and execution.
-- Right Formula Managing Dir of U.S. Operations Ashlee Huffman, on the challenges of marketing the IndyCar series. Adam Stern, SBJ.

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