Bleacher Report: Hero Ball
Blending anime and sports, Hero Ball was a hit with Bleacher Report’s audience, bringing in more than 10 million views for each of its first three episodes. The content is a unique blend of creativity, artistry, and sports. Production for Hero Ball featured a team comprising 30 writers, artists, producers, voice talent and more, delivering roughly 2,500 human hours for each episode. The series also was supported by a creative collaboration with one of the top NBA online creators, Kenny Beecham.
Golden State Warriors: Gold Blooded
golden state warriors
The Gold Blooded campaign stayed true to the Warriors’ brand, capitalized on the moment, and delivered creative content. Throughout the 2022 NBA playoffs, Warriors social media accounts utilized the Gold Blooded look and feel with every post. The campaign was developed in collaboration with Bay Area streetwear brand Adapt, and registered record-breaking numbers on social media. The sophistication, graphic design and creativity made the Gold Blooded series stand out, especially when it ends with an NBA title.
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New York Giants: The Eli Manning Show
“The Eli Manning Show” helps the Giants’ brand cross over with A-list guests like Bill Murray, Jimmy Fallon and Ryan Reynolds. It’s also a game changer for social metrics across the board: The show’s engagement is up 500% on Instagram and TikTok, and three of the Giants’ top five videos ever on YouTube come from the 2-year-old Manning franchise. Season 2’s eight episodes have combined for 40 million views.
Phoenix Mercury: #WeAreBG
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Bigger than basketball. That’s what the 2022 WNBA season was for the Phoenix Mercury, as Brittney Griner spent nearly 10 months detained and imprisoned in Russia. What began as a social media campaign to educate and build support quickly transitioned into a monumental movement. The content was an example of digital storytelling, using photographs, graphics, and videos about who Griner is as a professional athlete, USA Olympian, and human being.
san francisco 49ers
San Francisco 49ers: Mexico
The 49ers’ new commercial rights in Mexico ushered in a new golden era for social media growth. By creating original content like tight end George Kittle receiving a 49ers-themed luchador mask from his favorite Mexican wrestler, Penta El Zero Miedo, and linebacker Fred Warner running onto the field with a Mexican flag, the Niners grew Spanish-language following on social media 58x year-over-year.
PGA Tour: One-Take Speed Drone
The One-Take Speed Drone content series utilized an FPV, or speed drone, to produce videos with visually stunning content and unique storylines. The videos were orchestrated events, involving hundreds of staff members and athletes and demanding hours of planning to execute. The series was fan-forward, visually engaging, and played to the strengths of what sets the PGA Tour apart. Drone videos were an innovative way to market the tour events on social, and the engagement speaks for itself.
