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How the NBA and AT&T are generating playoff buzz with their latest tech activation

AT&T's activation, a 20-foot basketball that hands out prizes like a gumball machine, was installed at The Grove in Los Angeles.

The automated 20-foot basketball will disseminate autographed basketballs, game tickets and cash to fans. AT&T With the NBA playoffs as a backdrop, AT&T unveiled an automated 20-foot basketball in Los Angeles this weekend that disseminated autographed basketballs, game tickets and cash. ...

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