GMR Marketing
When Angelique Tetrault took over management of Cisco’s domestic sponsorship of the 2016 Rio Games, it provided the opportunity for a truly unique activation: A luxury cruise ship that would serve as both hospitality space for the company’s VIP guests and housing for the USA Basketball’s men’s and women’s teams throughout the Games.
“It gave me a lot of gray hair probably, trying to deal with a port in Brazil and all the different players who were involved in that operation,” Tetrault said. “One of the hardest things to manufacture is those once-in-a-lifetime experiences; the guests have sort of seen and done everything as these international executives. But being able to get up in the morning and have your bowl of cereal next to Klay Thompson is something we couldn’t have manufactured if we tried, other than through that scenario.”
After Rio, Tetrault led GMR’s efforts for client Intel after it became a global Olympic and Paralympic sponsor in 2017.
Now, Tetrault supervises GMR’s Hewlett Packard Enterprise account, leading a team of 13 and overseeing the company’s partnership portfolio, which includes deals with Disney, Tottenham, the Golden State Warriors and Mercedes’ F1 team. Most recently, she oversaw HPE’s entry to esports with a sponsorship of Evil Geniuses, which she said will allow HPE to reach a younger audience, and greater alignment “with inclusivity and diversity.”
Angelique Tetrault
Vice President, Client Consulting and Services, GMR Marketing
Born: Vancouver, British Columbia
Education: Simon Fraser University, Bachelor of Applied Sciences, Communications
More about Angelique
Guilty pleasure: Wine — all the colors.
Advice to my younger self: Try new things and don’t be afraid to fail as it leads to growth and understanding yourself better.
Year’s greatest challenge: Adjusting to long-term work from home status. So many of us are very social people and the world and our work environment looks so different now. I am grateful for the flexibility, but I do miss the agency culture we used to have that I am not sure will ever be the same.
My leadership style is inspired by … : Strong female bosses I have had throughout my career and the compassion and partnership they have shown me, championing my career growth.
I wish I’d known my career’s start: How to find my voice. I am analytical and take my time engaging if I am not familiar with a topic, but I think I was afraid to ask stupid questions and could have grown more quickly if I got over the fear of failing.
