Cameron Tringale (Wasserman), Joaquin Niemann (GSE) and Anirban Lahiri (KHI Management)getty images
LIV Golf teed off its fourth event near Boston last weekend, and a pair of agencies had a massive stable of players competing for the Saudi-backed tour.
A review of all player-agency relationships by Sports Business Journal shows that GSE Worldwide and Wasserman both have the biggest influence on players who joined LIV. Of the 48-player field at The International, 11 were represented by GSE Worldwide or its subsidiary brand, Impact Point.
GSE reps some of LIV’s biggest names, including Bryson DeChambeau, Joaquin Niemann and Sergio Garcia, among others. GSE/Impact Point also counts Justin Harding, who has competed in previous LIV events but did not play at the Boston event, among its clients.
Coming in a close second is Wasserman, which reps seven golfers who were in the Boston field, including LIV’s highest-ranked player to date in world No. 2 Cam Smith, who is repped by Bud Martin.
British agency CM Management reps five players in LIV, including U.K. players Laurie Canter, Sam Horsfield, Ian Poulter and Lee Westwood, as well as Henrik Stenson.
This marked LIV’s fourth different field in as many events. The series plans to have a set 48-player field for each event next season.
Staff writer Eric Prisbell contributed to this report.
