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Golf’s numbers game

Golf business pushes back on LIV narrative about viewers.

Tony Finau reacts to a putt on his way toward winning last month’s Rocket Mortgage Classic. getty images Nearly every interview with a LIV official or LIV player these days features the same media talking point: The PGA Tour’s viewership is sinking, and its audience is dying. LIV off...

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SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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