Menu
UpFront

CFP hires FishBait to sell additional sponsorships outside 15 official categories

The College Football Playoff has hired FishBait Solutions to sell CFP sponsorships that are not part of ESPN’s media and marketing deal.   ESPN will continue to sell official CFP sponsorships, as it has done since 2014 when the CFP launched. ESPN has the exclusive rights to 15 c...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2022/04/11/Upfront/College-Football.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2022/04/11/Upfront/College-Football.aspx

CLOSE