Graham Alexander / Vann Fulfs
Cecil White III
Agent, WME Sports
Age: 27
Born: Hampton, Va.
Education: University of Virginia, McIntire School of Commerce, B.S., commerce, with concentrations in finance, management and business analytics
Inspired by fellow Hampton, Va., natives like Allen Iverson and Missy Elliott, Cecil White III gravitated to sports and entertainment while honing his skills in finance. Today, his deals for WME athlete clients combine cash, royalties and equity with major brands.
more About you
Most important lesson learned in 2020: The biggest competitive advantage is simply being your full and authentic self.
Ways to network or stay connected with peers this year: When shelter-in-place first began, I created a database of new people I wanted to “e-meet” during quarantine from sports and other industries as well.
Go-to person when I need help: My family is my go-to sounding board. They understand my “why” and keep me accountable.
My inspiration: My late mother. Her passion for life and commitment to a larger purpose continue to motivate me daily.
In the industry
Biggest surprise when I started my career: That having sound business acumen is a prerequisite, but just the tip of the iceberg. Relationships are truly the cornerstone of commerce.
Most exciting aspect of sports business: How passionate the end consumers are. It is inspiring and humbling to work on projects that have such a profound impact on people.
How my generation is changing sports: We’ve solidified the role that sports and athletes play in every element of popular culture, and in society more broadly.
Sports should address social issues: Directly and in partnership with the social and political leaders who are most directly focused on reform.
Sports industry needs to do a better job of … : Being intentional about creating more opportunities for executives of color, especially senior leadership positions.
In 10 years I hope to be … : Helping cultivate the next generation of thought-leaders in the sports industry.
