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Digital Edition
Sports Business Journal issues
Volume 23 No. 39
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Closing Shot: Big House, Big Statement

The Big Chill at the Big House attracted a record crowd to Michigan Stadium 10 years ago and showed the strength of outdoor hockey as something that could help the sport light the lamp with fans.
By Mark J. Burns
December 7, 2020
Football was a rare afterthought in Ann Arbor when hockey fans packed Michigan Stadium to watch the Wolverines and Michigan State take their rivalry to the ice. Photo: getty images When Michigan State hosted rival Michigan at Spartan Stadium on Oct. 6, 2001, 74,544 fans turned out but i...

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