Legends

Shervin Mirhashemi
President and Chief Executive Officer

Legends

Led by Mirhashemi, Legends manages merchandising and concessions at the $5 billion SoFi Stadium, brokered its $30 million a year naming-rights agreement and is project manager for the adjacent 300-acre Hollywood Park entertainment district. Legends also landed Allegiant Stadium’s naming-rights deal and spearheaded the Raiders’ personal seat-license campaign, bringing in $549 million ahead of the 2020 season. “Being an operator ourselves is a huge benefit for our clients,” Mirhashemi said, “as our planning and design decisions are influenced by our overall stadium and live experiences acumen.” Rhoda, who led planning and project development for Banc of California Stadium and The Star, home of the Dallas Cowboys world headquarters, said he was particularly proud of Legends’ ability to oversee SoFi’s planning and construction while also working on the new stadium and training facility for the Columbus Crew and San Diego State’s new Aztec Stadium. Portz oversaw the project management for SoFi and continues to work on the Hollywood Park entertainment district along with the Crew’s new home. She joined Legends in 2017 from PC Sports, where she was president and worked on such projects as KFC Yum! Center, FedEx Forum, Sprint Center and the renovation of Texas A&M’s Kyle Field. Curtis, whose first sports project was the then-revolutionary SkyDome (now Rogers Centre), is working with the Los Angeles Clippers on their new arena near SoFi Stadium.
— K.D.