Jerry Cifarelli Sr.
Founder and Vice Chairman

Chris Mascatello
Executive Vice President, Executive Accounts and Market Strategy – Places

ANC

A prominent player in the world of digital signage in the sports world, ANC helped design the world’s first 4K kinetic scoreboard, which was installed in Philadelphia’s Wells Fargo Center last year as part of that venue’s renovation, and the immersive LED “Power Portal” tunnel at Rocket Mortgage FieldHouse in Cleveland. Cifarelli said ANC’s strength is in its loyal and diverse client base that challenges the company to create unique digital experiences that also produce new revenue opportunities. Its partnerships with different manufacturers allow it to market customized offerings, he added. Mascatello, who works on creating new partnerships between ANC and manufacturers, said clients are no longer just focusing on activating the in-arena bowl signage experience but want products for the outside of their stadiums and arenas. To meet that need, ANC recently announced a partnership with South Korea-based GLAAM’s U.S. subsidiary to design, distribute, integrate and provide ongoing operation and service for the world’s first fully transparent, architectural-grade LED-embedded glass building material. — K.D.