Group Created with Sketch.
search Created with Sketch.
search Created with Sketch. search
Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 40
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Selling Season: As NBA aims to find new revenue, teams will have more inventory to offer

By John Lombardo
November 2, 2020
The baseline apron area near the basket is among the locations now allowed to be sold to sponsors, though that one will only apply for games on regional television. Photo: getty images The NBA is opening lucrative new revenue streams to help teams offset steep losses from last season an...
Path 3 Created with Sketch.

previous story

High Rollers: Allegiant Stadium makes a bold statement for the Raiders

next story

Manfred on doubts and a critical offseason ahead

Already a Subscriber?

Forgot Password? Member Benefits


Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.

Most Popular

  1. The prognosticator is at it again: Here’s what to expect in sports media
  2. ZRG’s Turnkey deal gives Len Perna added resources to build global recruiting practice
  3. National betting-themed companion telecast of PGA Tour event will test appetite for gambling
  5. OneTeam Partners: One for all
  6. Learfield IMG College moves quickly to new strategy under Gahagan
  7. 2020: Year in Review
  8. Super Bowl: Hospitality reality
  9. Facilities 2021: Resetting Expectations
  10. NBA continues to add selling opportunities for teams to offset losses
  11. NHL raises $1B debt for teams