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Volume 23 No. 29

Monday, October 12, 2020

Volume 23 No. 27

Fox and MLB: Quarter-century of culture change

As they start their 25th postseason together, Fox and MLB executives reflect on how it all began, with a ‘crazy’ genius, a rising star in the booth and a sport in need of help.

NFL viewership was down 10%, but TV execs still see a powerful performance

The NFL’s TV numbers through the first quarter of the season are down by 10% compared to last year. TV executives, however, expressed almost no angst about that drop.

Sports industry taking direct action on voting with polling sites

An awakening of athletes spurs the sports industry to move from speaking out on voting and social justice to taking direct action, facilitating safe and accessible polling sites.

A new spin on MLB’s Spider-Man promo

An ill-fated Hollywood promotion in 2004 was met with loud outrage from baseball purists, but looking at it through today's commercial lens, it was ahead of its time.

NHL maps out ticketing, tech for returning fans

With a likely Jan. 1 start for the 2020-21 season, team executives continue to press on with new season-ticket sales and plan for a reimagined in-venue fan experience.