Group Created with Sketch.
search Created with Sketch.
search Created with Sketch. search
Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 28
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

CLC’s Colors Day activation relies on AR, digital

By Michael Smith
August 31, 2020
The uncertainty of the 2020 college football season has left those in the licensed merchandise business asking how they can effectively engage with customers.   Nicole Armentrout’s marketing team at the Collegiate Licensing Company has been trying to determine just that in what ...

Path 3 Created with Sketch.

previous story

Making a Power move: AAC has a seat at the table

next story

NASCAR rolls into Cup Series playoffs

Already a Subscriber?

Forgot Password? Member Benefits

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Subscribe Request a Trial

Most Popular

  1. NBA preserved $1.5B in revenue at Disney, but losses are steep
  2. NFL viewership is down 10%, but TV execs still see a powerful performance
  3. Altius Sports Partners has a plan for NIL space ­— and two major clients
  5. Wow Factor: SoFi Stadium
  6. Game Changers: Class of 2020
  7. The moves that drove NASCAR
  8. Fox and MLB: Quarter-century of culture change
  9. Sports industry is taking direct action with safe and accessible polling sites
  10. NFL’s Rolapp uses memo to reassure team executives on TV ratings
  11. Sponsors of NFL teams are not happy with the lack of airtime for their tarp ads