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Digital Edition
Sports Business Journal issues
Volume 23 No. 40
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CLC’s Colors Day activation relies on AR, digital

By Michael Smith
August 31, 2020
The uncertainty of the 2020 college football season has left those in the licensed merchandise business asking how they can effectively engage with customers.   Nicole Armentrout’s marketing team at the Collegiate Licensing Company has been trying to determine just that in what ...

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