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Digital Edition
Sports Business Journal issues
Volume 23 No. 40
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Give sponsorships the same respect as personal relationships

By Ken Ungar
August 24, 2020
The following is an excerpt from “Sponsorship Strategy: Practical Approaches to Powerful Sponsorships,” by Ken Ungar (Sports Career Press, July 2020). In the course of Sponsorship Strategy, I discussed a variety of approaches that can help you amp up the power of your sponsorships. ...

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