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Volume 23 No. 33

Monday, August 24, 2020

Volume 23 No. 20

A Fall of Questions

Many questions remain, but it’s clear that the autumn sports calendar of 2020 will be unlike any in history. We take a look at the schedule and plans for beyond.

Schools look for spirited ways to create excitement with fewer fans in stands

With stadium capacity limits in play, college football programs are leaving no possibility unexplored in their drive to foster fan involvement and sponsor opportunities.

Spotify to amplify the sound of esports culture

Music is a major part of the League of Legends culture, and publisher Riot Games has leveraged this into a unique new sponsorship deal with streaming giant Spotify.

Apollo’s Mission: Partners in boutique law firm have found a niche

Lauri Eberhart and Melinda Morris Zanoni have found their sweet spot representing smaller sports and entertainment properties, and have lofty goals to grow.

Innovation keeps U.S. Open on track

Weekly ‘Ask Us Anything‘ partner calls proved critical to coordination with sponsors and broadcasters, keeping things transparent and on track.