Monday, June 15, 2020
Regaining momentum in women's sports
The pandemic’s economic challenges have revealed a vulnerability across women’s sports. But the leagues have doubled down on sponsors, investment and fans.
Could pandemic reverse the trend of soaring franchise valuations?
Owners in sports have long been able to bank on the value of their franchises escalating significantly on an annual basis, seemingly with no end in sight.
Turner keeps swinging with MLB
Major League Baseball is close to an agreement to renew its rights deal with Turner Sports at around a 40% average annual increase, sources said. The two sides have agreed to the broad terms, though nothing has been signed formally.
TV spend for biggest sports advertisers down 30%
Advertising during televised sports programming is down 30% from the same time last year to $1.45 billion, according to data provided to Sports Business Journal by iSpot.tv.
Beating the odds on the coronavirus
Facilities veteran Bill Squires spent nearly five weeks on a ventilator in a brutal fight for his life. In a pandemic filled with statistics, he is a success story behind the numbers.
Brand New: Teaching college players to build market strategy
Jeremy Darlow wants every college athlete to know they have a brand identity that goes much deeper than their latest tweet. The Portland, Ore.-based marketer started a curriculum-based series earlier this year called “The Darlow Rules.”