Power Players: Dedra DeLilli

Dedra DeLilli
Group Manager, Olympic and Paralympic Marketing

Toyota North America

DeLilli spent over a decade with former U.S. Olympic & Paralympic Committee partner TD Ameritrade, overseeing the bank’s Olympic strategy and activation. Toyota took on global International Olympic Committee sponsorship rights in 2017, the same year that DeLilli joined the company to manage its Olympic marketing. While she’s been in that role, the Japanese automaker, which is signed on through 2024, has amassed a roster of nearly 200 athletes and is expected to have a major presence at next year’s Games in its home country.