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Digital Edition
Sports Business Journal issues
Volume 23 No. 39
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Legends launches global sponsorship and naming-rights unit

By Karn Dhingra
February 24, 2020
Legends is spinning off its sponsorship and naming-rights division with the launch of Legends Global Partnerships. The new division will pursue deals in the U.S. and abroad under the leadership of Chris Hibbs, who was appointed president of the unit.    Legends Global Par...

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