SBJ Social Climbers: Major League Soccer

Zlatan Ibrahimović maintained his overall No. 1 spot in MLS’s social media rankings and kit sponsors made up four of the 10 brands that gained the most estimated media value, according to data from MVPindex measured Feb. 5, 2019, to Feb. 4, 2020. MVPindex is a social media valuation for the sports and entertainment industries, offering real-time analytics on more than 90,000 athletes, entertainers, teams, leagues and brands. Additionally, Bastian Schweinsteiger, who retired at the end of the season after three seasons with the Chicago Fire, generated $22.2 million for brands that appeared in his posts, replacing Ibrahimović as the player who delivered the most media value.