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Volume 23 No. 23
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New Voices Under 30: Tal Shachar

Photo: Immortals Gaming Club
Photo: Immortals Gaming Club
Photo: Immortals Gaming Club

Tal Shachar


Chief Digital Officer, 
Immortals Gaming Club

Age: 29
Born: New York City
Education: Yale University, B.A., ethics, politics and economics

About you

Could not go a day without: Wikipedia.

Most common misperception of your generation: That we are lazy gamers obsessed with our screens and devices. We’re gamers obsessed with our screens and devices, just not lazy.

Go-to person when you need help: My wife, Meaghan, because she knows exactly the type of support I need in any situation.

In 10 years I hope to be … : Good enough at League of Legends not to be laughed at by our players.

Everyone feels like an impostor at some point, and everyone is just trying to do their best with limited information. There is no secret cheat code.

In the Industry

Most exciting aspect of sports business: This business is ultimately about the fan communities that support it. Getting to help shape those communities and enable people to come together around the passion they have for sports is a reward in and of itself.

Questions for networking: Always ask about people’s lives away from work, not just to ask but because you really care about the answer. We are all people with varied interests. Getting to know someone as a person first always yields better long-term relationships.

How should sports address social issues? Honestly and openly based on the people who make up the industry.

Sports industry needs to do a better job of … : Solving problems for fans not for sports teams, leagues and partners.