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Volume 23 No. 23
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New Voices Under 30: Samantha Barkowski

Photo: Billie Weiss / Boston Red Sox
Photo: Billie Weiss / Boston Red Sox
Photo: Billie Weiss / Boston Red Sox

Samantha Barkowski

Strategy and Intelligence Director, Boston Red Sox/Fenway Sports Group

Age: 28
Born: Boston
Education: Harvard, A.B. in government with a citation in Spanish

About you

Could not go a day without: Black iced coffee.

Most common misperception of your generation: That millennials were raised on participation trophies and now want and expect rewards for everything we do.  

Go-to person when you need help: My brother, Luke. He’s a great sounding board and I know I can count on him for anything. 

In 10 years I hope to be … : Part of the Forty Under 40 Class of 2029!

Sports occupies a unique position in our society and can (and should) be a powerful platform and tool for positive social change.

In the industry

Biggest surprise at career’s start: That there’s really no such thing as an offseason. We’re just as busy (if not more so!) when the Red Sox aren’t in season.

Most exciting aspect of sports business: The accelerating pace of technological change and how that will continue to impact the evolution of fans’ consumption habits. I like the challenge of staying on top or ahead of where and how our fans want to engage. 

Questions for networking: I don’t have a set list or any particular “go-to” questions, I just follow the conversation where it goes and try to genuinely get to know whoever I’m talking to. A network is only effective if your relationships are authentic! 

Sports industry needs to do a better job of … : Diversifying and encouraging inclusivity in the workplace.