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Matt King

CEO, FanDuel
Change from 2018: Newcomer

Jim Murren

Chairman and CEO, MGM Resorts International
Change from 2018: -8

Joe Asher

CEO, William Hill U.S.
Change from 2018: +17

When sports betting launched in the U.S., millennial males were waiting with wallets open. Nobody was better positioned to take advantage of that than FanDuel, which married its high brand awareness in that demo with a robust mobile product and the largest brick-and-mortar, retail sportsbook in the country. It’s early, but FanDuel has emerged as the market leader in the closely watched space. In contrast, it was a relatively quiet year for MGM, which announced itself with authority in 2018 through NBA, MLB, NHL and MLS sponsorships but spent 2019 working through the rollout of a rebuilt site. MGM now looks to make up some lost ground in 2020. From his vocal stand against statutorily mandated use of official data to his early embrace of highly visible team sponsorships and an audacious agreement to put a sportsbook at Capital One Center in Washington, D.C., Asher has established an old-line U.K. bookmaking chain as one to watch in the emerging U.S. market.