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Power Players

Power Players: Freddie Longe

IMG Arena

Freddie Longe
Excecutive Vice President and Managing Director

IMG Arena


It came as little surprise that when the PGA Tour decided to sell data produced by its proprietary ShotLink system to create a robust in-play betting product, it turned to Longe and IMG Arena, the rebranded gaming division of a media agency with deep roots in golf. IMG also will develop an in-play betting product for an Endeavor-owned sibling, the UFC.

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