Monday, October 21, 2019
Why membership in the exclusive $100 million club has exploded
Once a rarity, the number of playing contracts worth $100 million or more has exploded in recent years, especially in basketball. In the past three years, 46 nine-figure NBA contracts, with a total value of nearly $6.5 billion, have been signed.
Power Players: Sports betting
We’re featuring profiles of the leading strategists, policy-shapers and dealmakers in the U.S. sector, culled from across sports, gaming, media, technology and public policy.
Overwatch League: Building a new model
The OWL’s 20 teams are out in local markets building fan bases ahead of 2020, when the league will transition to a full homestand model for the first time.
Nets’ business growth reflects signings of Durant and Irving
NBA team’s licensed apparel sales are up a remarkable 375% since July 1 across the Fanatics network, which includes the NBAStore.com e-commerce destination.
NWSL hires Octagon to pitch next media rights deal
In an attempt to capitalize on this summer’s World Cup momentum, the National Women’s Soccer League has hired Octagon to help sell its next media rights package.
What works, and what doesn’t, with Gen Z marketing
Networks and leagues that want to target Gen Z need to spend as much time focused on off-field stories as on-field competition. That was the general consensus of the opening panel at last week’s Octagon Sports Marketing Symposium in New York.