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Marketing and Sponsorship

‘Mattress Mack’ gets into horse racing

Jim McIngvale, long known for whacky sports-themed promos for his furniture stores, takes his high-stakes marketing to the track

Jim McIngvale is using race sponsorships and a $100,000 bonus incentive to tout his horse Runhappy, betting that the exposure will send the horse’s stud fee soaring. Courtesy of Laura McIngvale Brown “Mattress Mack” has taken his over-the-top promotions to horse racing. Jim McI...

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SBJ Morning Buzzcast: May 16, 2024

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