Monday, September 23, 2019
Bottoms up for the bottom line: School-branded beers provide buzz, revenue
11 universities, including N.C. State, have licensed their marks to a brewery, motivated by three things: an academic initiative, branding and the lure of additional revenue.
Naming-rights deal for L.A. stadium gives SoFi ‘unprecedented’ assets
SoFi’s $600 million-plus, 20-year deal includes ATM branding, broad category rights and more designed to make the online lender’s only physical presence a marketing force.
New No. 1 headlines SBJ's ranking of 2019's top minor league markets
Three teams and their fans in Grand Rapids-Comstock Park, Mich., have faced obstacles over the past quarter century, but they've done it together.
Hailie Deegan out to show she's worthy of attention, NASCAR spot
With multiple wins in NASCAR's lower levels and a vibrant social media presence, the 18-year-old has the industry wondering whether she can be the sport’s next superstar.
TV, tech executives prep pitches for PGA Tour rights
Television network, tech executives are traveling to the PGA Tour’s headquarters over the next two weeks to make their case for the Tour’s media rights package.
Louis Vuitton has designs on esports with new deal
The French luxury brand has teamed up with Riot Games' League of Legends to fashion a trophy case for the world championship, in-game costumes and real-life clothing.