Alisha Valavanis, Seattle Storm and Force 10 Sports Management
Alisha Valavanis is all about the power of team. Having been around basketball her entire life, and after helping build the 2018 WNBA champion Seattle Storm team, she knows how much can be accomplished when people work together toward a common goal.
“I believe in that so deeply, that we are stronger together and that you’ve got to play to your strengths and pass the ball when it’s someone else’s,” Valavanis said.
Since joining Force 10 Sports Management in 2014, Valavanis has helped expand the entity’s portfolio, even helping start the first women’s professional 3-on-3 basketball team in the U.S. ahead of the sport’s Olympic debut in Tokyo next year.
Drawing on her basketball experience from her playing and coaching days at Chico State, as well as her understanding of the sports business from stints with the Golden State Warriors and the University of California, Berkeley, athletics department, Valavanis helped take the Storm from last in the Western Conference to WNBA champions in just five seasons.
She also has helped sign major new sponsorship deals for the team, including a 10-year jersey patch deal with Symetra Life Insurance and expanding an existing partnership with Subaru to include court naming rights, a first for the team. — John Aceti