Neda Tabatabaie, San Jose Sharks
Only recently during a Habitat For Humanity outing did San Jose Sharks executive Neda Tabatabaie discover that she has a knack for carpentry. She has an idea for a possible first project: a doghouse for her French bulldog, Bob Dylan.
Tabatabaie already has at least one significant build on her résumé. She left Maple Leaf Sports & Entertainment in 2015 and joined the Sharks, where she assumed a specifically created role and commenced the creation of a data analytics program from scratch. The Sharks’ “data journey,” to use Tabatabaie’s term, resulted in an increasingly data-receptive culture and better data-backed decision-making, specifically a successful dynamic ticket pricing undertaking that’s expanded the team’s fan base.
“Data is great,” Tabatabaie said, “but you always need a person to provide context and make a decision that is right for the organization, and our fans. So you have to become more mature in it.”
Tabatabaie helped launch the Sharks Women’s Network, a candid, monthly networking and professional development luncheon for the organization’s female employees.
Growing beyond the NHL club and into the community, the Women’s Network held a businesswear clothing drive for women with upcoming job interviews. Tabatabaie also began the Women of Teal program, an extension of the Women’s Network for the wider Bay Area. — Bret McCormick