Carrie Skillman, Scout Sports and Entertainment
When Carrie Skillman was entering the professional workforce in 2005, diving into the sports industry was never on the top of her mind, much less eventually becoming a leader at a high-profile sports marketing agency.
Skillman, now with Scout Sports and Entertainment, began her career working on an auto dealer account at a Detroit marketing firm. She was a sports fan but didn’t think of it as a professional pathway until she saw an opening with the Chicago Fire. Her agency experience intrigued the MLS team enough to hire her in 2007, and Skillman immediately knew sports was her calling.
“I loved it from the get-go and realized that I never wanted to leave,” she said.
Skillman’s eventual journey to Scout came after a stint with Momentum Worldwide, which helped strengthen her brand-building power. Scout was only about 2 years old in 2012 when Skillman joined, affording her a great opportunity to make her mark.
“I found Scout at the perfect point,” she said. “And we’ve been able to grow together.”
Skillman has been instrumental in many of Geico’s league-level official partnerships while guiding Scout’s sponsorship teams. She is monitoring how brands change philosophy in the sports betting space and how that affects her team at Scout. — David Rumsey