Carla Rosenberg, Lagardère Plus
Carla Rosenberg is a pioneer in the business of creating nonprofit foundations and charity events for star athletes.
A former NCAA Division I tennis player, Rosenberg started her career at the Texas Rangers in 2004. As the 2004-05 NHL lockout was ending, the Dallas Stars, who had common ownership through Tom Hicks, needed help to get the community excited about hockey again.
Rosenberg worked for the Stars in community marketing and as executive director of the Dallas Stars Foundation. Athletes started coming to her for help with their charities and foundations. She launched her own company, The Matchpoint Agency, in 2012.
“There were a lot of skilled people putting on great events with the best design and production,” Rosenberg said. “And there were a lot of people who were really good with the nonprofit management and nuances, but to kind of match the two, I didn’t see anyone who was really doing it, at least when I started up.”
In 2018, Rosenberg sold Matchpoint to Lagardère Sports and Entertainment’s global partnership marketing division, Lagardère Plus, where she works with the agency’s more than 250 athlete and celebrity clients, while continuing to serve her own longtime clients and their events. — Liz Mullen