NBC Sports Group
Nicolina O’Rorke’s title at NBC Sports Regional Networks is chief financial officer.
Nicolina O’Rorke
Chief Financial Officer, NBC Sports Regional Networks, NBC Sports Group
Born: Bryan, Texas
Education: Georgetown University, BSBA; Columbia Business School, MBA
But her job responsibilities go far beyond a traditional CFO role. O’Rorke, who joined NBC Sports Group from NBC News in 2015, has taken a strategic role that has put her at the forefront of the biggest deals that have come out of the group, which operates nine regional sports networks.
O’Rorke has been involved in every big decision that has happened at NBC Sports’ RSNs. Over the past year, that has included renewing rights deals with local teams (she’s been in just about every meeting with the White Sox, Bulls and Blackhawks for NBC Sports Chicago). It also has included finding the money and resources to help her group launch an app, dubbed MyTeams.
Her role has become more akin to a business development or corporate strategy executive.
“Nicolina is involved in every major aspect of our RSN business,” said David Preschlack, president of NBC Sports Regional Networks. “This speaks volumes of her expertise and range as an executive. During her tenure with the RSNs, she has proven to be a major contributor to our successes.” — John Ourand
Getting to know...
Favorite day-off activity: Carpet golf with the family.
Something your friends would consider "so you": Always having a plan.
Misperception of working in sports business: That it’s all glamorous events, big-hitter meetings and dealmaking. There is also a lot of day-to-day tactical execution.
Woman in sports business you’d like to meet: Kim Pegula, one of a few active female owners and the first female president in the NFL and NHL.
Role of sports in social issues: Sports is aspirational and inspirational. Sports is about bringing people together to celebrate individual and collective success — success in the form of beating your personal best and being your best self no matter your gender, race or socioeconomic background.
